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January 09, 2008

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» Starbucks turns to its founder for a spark of innovation from Marketing & Strategy Innovation Blog
by: Dominic Basulto The return of Howard Schultz to Starbucks in the CEO role -- combined with the deluge of press attention about the looming showdown between McDonald's and Starbucks for the hearts and minds of coffee drinkers around the... [Read More]

Comments

Lois Peters

It is always very tricky to rely only on individuals for innovation.... even when they are very creative founders. One way to get around this, especially for large established firms, is to organize for repeated innovation by putting in place discovery, iNcubation and acceleration competencies.

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