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» What are you doing? We're idea-ting from Marketing & Strategy Innovation Blog
by: Dominic Basulto The above video is IBM's tongue-in-cheek look at corporate brainstorming events. This 0:30 ad has been played over and over during each week of the NFL playoffs as IBM reminds managers all over the country to... [Read More]
» Just Innovate from Innovating To Win
Over on Innovation in Practice, Drew Boyd posts some thoughtful commentary on my recent post, The Lonely Voice of Innovation. Drew writes: “This strikes a familiar chord with my colleagues in the Fortune 100. Not only can innovation champions feel [Read More]
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I love these IBM ads. It reminds me of all the incredibly stupid "innovation" campaigns I've seen at work and elsewhere, as if innovation were something you could switch on and off. Thanks for posting the YouTube of this.
Posted by: K T Cat | January 23, 2008 at 12:01 AM