The cover story of the current issue of Business Week looks at how the Olympic Games have fostered innovation across a wide range of sectors and industries: "Sometimes innovation pops up in unexpected places—from ticket
technology to starting guns. Makers of these goods hope to get an added
marketing boost from their ties to the Olympics."
Is it just a coincidence that GE - the parent company of Olympic Games broadcaster NBC - is mentioned prominently in the article?
[image: Business Week]
