Speaking of the evolution of industries, I couldn't pass up this example of the upside-down flying goose. This is what innovation looks like in the wild. In this case, the (grey) goose was in mid-whiffle -- when geese come in to land from a great height they partake in a bout of
whiffling, which involves the bird twisting and turning to spill air from
their wings and thus lowering their speed prior to landing.
However, even veteran birdwatchers were surprised by this photo: "In 36 years of birdwatching I have seen this many times, particularly when watching pink-footed geese on the north Norfolk coast coming in to roost in the late afternoon and evening. I have, however, never seen a photograph of a bird in mid-whiffle like this. It is an amazing photograph."
[image: Grey Goose via Telegraph (U.K.)]
Innovation should not only mean a change. It should be a change formulated and created through careful research. It must be a change from good to better - or from good to best.
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