LEGO: Still the favorite toy of geniuses and innovators

LEGO created this whimsical and delightful video to highlight the inspiration and sense of wonderment that LEGO brings out in all of us. The (sometimes surreal) video supports the launch of a new website, LEGO Click, that showcases some of the world's most interesting LEGO builds and provides a central hub to interact with other LEGO fans.

The Lego Click website currently contains a mix of photos, films, tweets and blog posts. And, as an added bonus, there's also a LEGO PHOTO iPhone app to "LEGO-fy" portraits of your friends with multi-colored LEGO plastic bricks.

[video: LEGO Click]

Comments

[Alyjuma]

I used to play with Legos all the time when I was younger, and still do once in awhile. I think its a great toy that inspires creativity, especially for kids.

[Dominic Basulto]

Thanks - I agree that there's something about LEGO that's still fresh after all these years, even when kids are spending more and more time online rather than offline.

- Dominic