The evolution of an iPhone app

Convert Design Evolution from tap tap tap on Vimeo.

The product development process is, if nothing else, a highly iterative process. In this fascinating two-minute clip from tap tap tap, it's possible to see each and every change that went into their final iPhone app Convert. Gizmodo calls it "an illuminating video if you're never thought about how much goes into good design."

[video: Convert Design Evolution]

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