The guiding manifesto of Web 2.0 has always been that the Next Gen Internet will be participatory, inclusive and inherently democratic. What's not to love? However, is it possible that Web 2.0 will actually lead to a completely unexpected form of Internet "feudalism" in which an entrenched tech-savvy elite -- people who you follow, not those who follow you -- exert an inordinate amount of power, influence and control over the future growth and development of the Web? In a four-minute video interview with Tech Crunch at Next Web 2009, Web 2.0 visionary Andrew Keen makes exactly this point, noting that Web 2.0 may #fail to deliver on its initial premise. Keen talks about the end of Web 2.0 and the dawn of a new age of individualism, driven primarily by Twitter:
"The controversial, anti-Web 2.0 figure of Andrew Keen spoke at the Next Web in Amsterdam and outlined some of the themes that he is developing for his next book... In a long speech – without notes – he talked about a new age of individualism. With the end of the industrial revolution, “we” essentially are now “the product”.
He said we are entering a “revolutionary age in which traditional, industrial media is being swept away by individuals.” That sounds familiar to his previous pronouncements. But his speech hit a crescendo when he practically shouted across the conference hall that “Web 2.0 is f***ed! Web 2.0 doesn’t work – it doesn’t generate revenue.” [...]
Keen believes traditional media dies with Web 2.0 and although technology enables self expression, is “not a viable media economy.” [...] In fact he called Twitter the “nail in the coffin of Web 2.0″. He said it’s “the future of individual media in the age of the individual… a future when individuals become brands. People with skills are able to sell their skills on the network. I call this real time social media.”
But this is also “intimidating and scary” to him. It is “Darwin and Marx at the same time.” He thinks Twitter is “Feudal” in that those with large numbers of followers behave like barons of old, picking those they favor at random…"
It's certainly a provocative thesis, especially when one takes a macro-historical view of events -- events not only on the Web, but also in the political sphere. Look at how things turned out in 1917 Russia, for example, when the "party of the proletariat" promising a bright shining future of equality for workers and peasants turned out to offer something far different. A revolution always eats its own (or as Robespierre famously remarked, "La révolution dévore ses enfants") -- and as we all know, the 1917 Russian Revolution devoured not only Zinoviev, Kamenev, Bukharin and Trotsky -- it also devoured a whole generation of impassioned ideologues who thought they were building the glorious future. I've always felt that the Web 2.0 kool-aid cocktail was infused with a bit of Marxism-Leninism in it, with all its promises of returning power to the people, destroying the media elite, and ushering in a new era of classless, participatory democracy.
UPDATE: Was just reminded that Evgeny Morozov, a guest speaker at the TED Conference, has also spoken out on how the Internet aids dictatorships. He refers to himself as a contrarian of the online revolution. It's not all tweets and rainbows, kids.
[image: Andrew Keen at Next Web]
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Posted by: Allen | September 30, 2009 at 08:07 AM
"an [...] elite exert an inordinate amount of power, influence and control"
So, how is that different from the actuality of democracy?
Posted by: Allix | October 03, 2009 at 07:46 AM
Maybe Keen has in mind more sites, tools & applications being built by and for the empowerment of individuals, rather than for "the crowd." Or if the sites are being built for "the crowd," only as a means of exerting power over this crowd. In the process, terms like "social media" and "community" will lose their appeal. Just thinking aloud here. - D.
Posted by: Dominic Basulto | October 03, 2009 at 10:33 AM
I've always felt that the Web 2.0 kool-aid cocktail was infused with a bit of Marxism-Leninism in it, with all its promises of returning power to the people, destroying the media elite, and ushering in a new era of classless, participatory democracy.
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Maybe Keen has in mind more sites, tools & applications being built
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