The Baby Boomer Web

The Baby Boomer Generation has had a disproportionate economic and cultural impact on nearly every trend of the past 40 years, so why not the Internet? Of late, there's been a steady stream of stories, articles and anecdotes about the Baby Boomers and the Web -- including all those stories of how Twitter users skew so much older than just about any other social media user group. As a result, I've been putting together a broader thesis about The Baby Boomer Web.

Simply stated, the Web is being increasingly impacted by an older generation of Internet users who suddenly have the time to spend on sites such as Facebook -- as well as the wealth and affluent heft to be courted by online marketers. Suddenly, the 18-24 demo isn't looking so hot... In fact, the latest data from Nielsen in a CNN story about the demographics of the Web includes some relatively surprising and striking statistics about Web usage in a sidebar -- only 10.27% of Internet users between the ages of 18-24 use Facebook; 15.46% use MySpace; 3.99% use LinkedIn; and 9.51% use Twitter. Comparatively speaking, the Baby Boomer generation is much more active when it comes to social media and social networking sites.

For Barron's, the Baby Boomer Web is more than just a theme -- it's a tradable investment thesis. About two weeks ago, the cover story on Barron's was Boomer Consumers. The article chronicled how certain sectors of the economy continue to be significantly impacted by Baby Boomers, and outlined why marketing professionals may want to give the Over 50 crowd a bit more thought. According to Barron's, the 50+ demographic now accounts for 45% of all U.S. consumer spending, and that figure could approach 50% by 2015. Even in areas that you might not expect -- such as new household furnishings -- Boomer spending accounts for nearly 40% of all spending. By 2015, in fact, Boomers will represent 40% of all U.S. consumers.

All of this has implications for the Web, of course. The new hot areas -- in addition to pharma and health care -- could be beauty products for Baby Boomers, travel & entertainment companies, and financial services companies catering to an older, savvier investment population.

[images: The Baby Boomer Web and Barron's]

Comments

[Gary Parenti]

I Knew This,

Boomers will keep on going for many more years.I use all the Social Media Sites you mentioned and more.I have seen some great things on the internet.Like MaxGXL this is a great product for Boomers,Created by Boomers.I have a Post of MaxGXL on my Blog.Go have a peek you will be Glad you did.You have a very good blog here and I enjoyed this Post.

http://aribialo.mymaxsystem.com/company.php Heck here it is.

To Your Success,
Gary,

[Soft Cialis]

Are there any baby boomers on this web site or are you all young people out there?

[Lucille]

Well, that makes sense.
http://www.pdfqueen.com

[Negocio Rentable]

Excellent information to many people like to read articles to learn about these issues of great interest.

[buy generic viagra]

Comparatively speaking, the Baby Boomer generation is much more active when it comes to social media and social networking sites.

[generic silagra]

I really like this blog, you are very good making them. I say that the issue discussed in this blog is quite interesting and of high quality.

[lots in costa rica]

Thank you for sharing information. It quite useful for us also. I always love to read such type of things.

[Bill Rowe]

I believe that baby boomers will find social networks more and more to be compelling places to spend time.

[viagra online]

I have questions that will help many Boomers and beyond?
They say life begins at 40, I found that things also began to hurt at 40 and as i climbed beyond that its not getting any better. I watched my parents struggle into their 80's trying to make do also.

[buy cialis]

The article chronicled how certain sectors of the economy continue to be significantly impacted by Baby Boomers, and outlined why marketing professionals may want to give the Over 50 crowd a bit more thought.

[fetal heart doppler]

It's really funny beacuse I am a boomer. And I have recently joined a few very active forums, where I thought I would be an 'old girl', as the forum were technology focussed, so I thought all the kids would be on there.

Not so,the average age on these is around boomer age.

The article bears this out in a way.

Thanks

[cheap soft cialis]

the world of entertainment so much since the appearance of the mass media in early 10's

[orexis online]

who is the singer for the new de beers commercial. a women is asleep
on the bed and her lover wakes her by placing a diamond necklace on
top of her. how can i obtain this?

[generic cialis]

hello. yesterday I was referring to large number of blog about this subject. ince great content your blog, very useful for the work I do. let me thank the comments of others who participate in this blog because it serves to instruct better about it. great job. and again thank you very much excellent info

[propecia]

i like this part of the blog:"The article chronicled how certain sectors of the economy continue to be significantly impacted by Baby Boomers, and outlined why marketing professionals may want to give the Over 50 crowd a bit more thought." is very good

[I Need Money Desperately]

They say life begins at 40, I found that things also began to hurt at 40 and as i climbed beyond that its not getting any better. I watched my parents struggle into their 80's trying to make do also. :(

[silagra 100mg]

Very great information, which will be helpful to all older people.
John

[Anak Inya]

It is so happen that I am a Boomer. For many more years, I believe Boomers will keep on going and going strong...

[costa rica best investment]

Costa Rica is an excellent country to invest in real estate its economy is very stable, being a peaceful country and have their exuberant nature makes it much more attractive to invest

[Oxy]

I'm a *boomer* that doesn't have a smartphone. I do, however, have a laptop w/a mobile broadband connection to the 'net ;)

[viagra online]

Given the huge interest in this topic I`ll be cranking up some more pointers on how to tackle this issue. I will certainly post links to my recent work for you to see what I am up to I will also post links to relevant articles by other authors, like the one.

[comments system]

Let them surf, talk and build their own web sites. even though their age they can still make a huge impact on the web!

[Dianabol]

All that you've written is quite fair.

[Steroids Sale]

Good news, progress goes on.

[Anabolic Steroids]

Thank you for all the great information ,i admirer your great work