IDEO Method Card iPhone Application

Since 2003, IDEO has distributed more than 10,000 decks of its Method Cards to innovators and creative types around the world. Now, the legendary design & innovation firm is making the IDEO Method Cards available as an iPhone app. Get the first 8 cards as a free Method Card iPhone app, or get the full deck as a $4.99 application. It's all part of an ongoing effort to keep IDEO relevant for the mobile generation:

"[...] As a design tool meant to help people explore new approaches and develop their own, we realized it was time to evolve its form. We wanted to experiment with a mobile platform and make it more readily available to an ecosystem of users who can take this tool to a new level. Thus, the Method Card iPhone app.

After talking to avid Method Card users, we uncovered interesting insights when translating the cards from the physical world to the virtual world. We found that users have their favorites embedded within the 51 cards, as “go-to” sets for use in the field. In addition, with the coupling of the Voice Memos app, you can now record your observations in the field while sliding through the cards. Navigation of the cards is similar to the experience of browsing through photos in the Photos app."

The new IDEO iPhone app is a great example of how companies can take hugely successful and/or popular products and keep them technologically relevant. A big hat tip to Chuck Frey of Innovation Tools for bringing this to my attention!

[image: IDEO Method Cards iPhone App]

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