The Apple iPad and Why First-Mover Advantage is Overrated

Why aren't more publishers embracing the iPad as a disruptive platform? Out of the Top 20 highest-circulation magazines, only 6 have iPad apps of any kind -- and, of these, only Time has made any kind of splash with the launch of its app. (I saw full-page print ads for it and promptly downloaded it to my iPad) So, not surprisingly, David Pakman of VC firm Venrock recently lamented the inability of major publishers to win any kind of clear first-mover iPad advantage: Why Aren't More Print Publishers Cozying Up with the iPad?:

"More than five months after [the Apple iPad] has been announced and the developer tools made available, and more than 60 days after shipping, why is Wired one of the few print publishers to make the leap and offer a version? The Wall Street Journal has a decent app (but downloads take forever), the New York Times has an anemic reader which showcases only a handful of stories each day (many duplicated in each section), the NY Post released an app which just offers pictures, and Vanity Fair offers a meager PDF of the print magazine for a whopping $5 per issue. USA Today seemed to step up with a nicely designed app.

But it’s telling that so few of the traditional print publishers have taken the last five months to rethink the way a magazine or newspaper ought to be delivered digitally and devote sufficient resources to getting something great out on time. Wired’s editor Chris Andersen made some noise about how his staff did this, but frankly their implementation is also mostly a glorified PDF with some videos thrown in. Amazingly, URLs are not hot-linked in Wired nor Vanity Fair, email addresses are not clickable, text is not selectable nor are articles tweetable."

Which leads to the inevitable question: Is first-mover advantage overrated in the business world? It's often an easy argument to make that it makes sense for a company to become the first-mover. At least from a buzz/PR perspective, making the first move is good for some press hits and media mentions. However, my sense is that second-mover advantage might be just as useful if you can learn from the mistakes and failings of the first movers.

After all, outside of the business world, first-mover advantage is not always, well, advantageous. Does it always make sense to choose to receive the ball first in a football game if you win the coin-toss? Does White always beat Black in a game of chess, despite always moving first? The only time that first-mover advantage has a clear and overwhelming advantage, it appears, is when it comes to nuclear deterrents.

[image via iPadSimple]

Comments

[www.tabouretdebarpascher.info]

What's Taking place i'm new to this, I stumbled upon this I've discovered It positively helpful and it has helped me out loads. I am hoping to contribute & help other customers like its helped me. Great job.

[tourne disque]

It's a shame you don't have a donate button! I'd certainly donate to this fantastic blog! I suppose for now i'll settle for bookmarking and adding your RSS feed to my Google account. I look forward too fresh updates and willl talk about this website with my Facebook group. Chat soon!

[smartphonepascher.org]

Yes! Finally someone writes about constituted.

[Www.Tabouretdebarpascher.info]

Hi there! Do yoou use Twitter? I'd like to follow you if that would be okay. I'm absolutely enjoying your blog and look forward to new posts.

[litparapluiepascher]

Nice blog! Is your theme custom made or ddid you download iit from somewhere? A theme like yours with a few simple tweeks would really make my blog jump out. Please let me know where you got your theme. Bless you

[microwaveovensadvisor.com]

I have been browsing online greater than 3 hous lately, yet I never found any fascinating article like yours. It is beautiful value enough for me. In my view, if all webmasters and bloggers made good content as you probably did, the wweb might bee much more helpful than ever before.

[http://www.disquedurmultimedia.info]

I'm gone to convey my little brother, that he should also pay a visit this website on regular basis to obtain updated from most recent reports.